According to market research, 80% of one-time donors say that a thank you letter would encourage them to make a continuing donation. With this in mind, it is clear that taking the time to reach out to prior donors and sincerely thank them for their contributions is ultimately helpful in the long run.
Writing these letters can be challenging, however. It is difficult to know how to phrase the best message and what method to use for sending them out. Here are three essential tips to keep in mind when crafting the perfect thank you letter for your donors.
When someone makes a contribution, their name and address come along with their donation. Use that information you have to your advantage to send a personalized message. This will make the donor feel appreciated and give them a sense of impact on whatever project they supported. In turn, they will be more likely to donate again in the future or talk about the project with their friends, encouraging them to support the cause.
Write It Out
Paper mail can be a welcome change from emails these days. With the dozens of emails people receive on a daily basis, it can be easy for your thank-you message to get lost in the crowd. An email also takes away a bit of the personalized feeling of a physical letter as it is effortless to send out a vast number of emails, but physical letters take time. Technology today can help you send print mail on a larger scale, if your organization has a lot of donors. This drastically reduces the time commitment required for sending out thank you letters.
This is perhaps the most important tip to help your donors feel like they have made a change and that their contributions are appreciated. Including a specific example of where their donation will be used, the people that it will help, or the difference it will make in the world gives donors a sense of pride in their contribution and will make them much more likely to contribute again in the future. It is critical to emphasize that it is only through their gifts that these impacts are even possible.
With these tips in mind, writing effective thank you letters to donors is a breeze and will even help retain donors over the years, ensuring that a project has long term support behind it.
For help with your organization’s strategic planning, fundraising and fund development, business planning, and more, contact EPIC Mission today to schedule your discovery call! We will set a time to dig into your needs and determine how we might be of service, all with no obligation and no funny business. #BeTheChange