Your product or service can be among the best in the world, but it won’t translate to sales if no one knows that it exists. Therefore, you have to spend time and money marketing your company and what it can do to make a customer’s life easier. Let’s take a look at some ways that your business can effectively market itself to achieve maximum growth.
A Great Product or Service
The goal of any marketing campaign is to increase awareness of your brand and what it provides. However, if the product or service that you provide to a customer isn’t what he or she was expecting, your marketing dollars will have been wasted. This is because few people are going to spend money on something that doesn’t work, doesn’t meet their needs, or costs too much.
It is important to note that customers who don’t believe that they got enough value for their money will make their voices heard. Negative comments or reviews could diminish or negate the effectiveness of a marketing campaign. Therefore, don’t forget that the product or service itself sends just as strong of a message to customers as social media or other efforts do.
Legitimate Online Reviews
If your main source of online reviews is Google, there are a few strategies to keep in mind in order to maximize your experience. First, you want to make sure that Google reviews are made by people who have actually used your product or service. Paying for reviews is seen by many as misleading or unethical. Furthermore, paying for reviews can have a negative impact on your ranking in search results. You also want to make sure that the reviews are optimized for search. This could mean making slight edits to include or emphasize key words or phrases.
A Social Media Presence
Most people these days have some sort of a social media presence. While you don’t need to be on every social network, it is important to have at least a Facebook page or Twitter account. Instagram and Snapchat are other popular social media platforms that you may want to strongly consider using. Being on social media is ideal because it allows the business to have a conversation with customers and respond to their needs in real-time. These days, customers want to know that brands are listening and willing to cater to their needs at all times.
Celebrities have a unique ability to influence how people spend their money. If you can’t get a major Hollywood star to say something nice about your brand, try to partner with someone who is known locally in your city or state. For instance, you could partner with a professional athlete who used to play for a local sports team or a business owner who is well known in your region.
A Strong Community Presence
People like working with brands that give back to the community. Furthermore, sponsoring community events or donating to local charities provides an excuse to be featured in a newspaper or a local television broadcast. By being a productive corporate citizen, customers will buy into the idea that you want a relationship that is more than just about money.
If you are looking to grow your business quickly, it is important that you have the tools necessary to do so. Ideally, you will work to learn who your target market is and how to reach them before starting a marketing campaign. This can help you create a message that will resonate with your ideal consumer and make it easier to grow your business in a fast and sustainable manner.
For help with your organization’s strategic planning, fundraising and fund development, business planning, and more, contact EPIC Mission today to schedule your discovery call! We will set a time to dig into your needs and determine how we might be of service, all with no obligation and no funny business. #BeTheChange